Performance Marketing Strategist – Freelance (Gaming Publisher Project) 

We’re partnering with a world-leading gaming publisher – recognised as one of the best in the industry – to bring in a seasoned Performance Marketing Strategist.

This is a chance to apply your expertise at the heart of the gaming world, shaping performance strategies that will help power campaigns well into 2026.

The Project

• Kick off with a comprehensive audit of MarTech and lead gen pipelines, laying the foundation for long-term success.

• Provide around 25 hours of expert support spread over 3 months, advising and guiding on planning, campaign set-up, and execution.

• Collaborate closely with senior teams in an industry where creativity and innovation meet scale.

What you’ll bring

• Proven global B2B experience with a strong grasp of lead gen ecosystems.

• Expertise in website optimisation, tag management, and analytics (GA4, GTM, conversion tracking).

• Skilled in auditing and fixing tracking infrastructure to ensure accurate, reliable data.

• Experience in channel strategy, media planning, and campaign execution (LinkedIn, Google, programmatic).

• Strong command of ABM campaign design (1-1, 1-few, 1-many).

• A collaborative style, working seamlessly with brand, sales, and service line teams.

• A results-driven mindset, turning insights into clear, actionable recommendations.

Why this role?

• Partner with a top-tier, globally recognised gaming publisher.

• Help shape campaigns in one of the most dynamic and creative industries.

• Flexible, project-based arrangement with high-impact deliverables.

If you’re a strategic, data-led marketer who thrives on delivering results in complex ecosystems, this is your chance to make a mark with one of gaming’s best.

To apply, send your CV/website or portfolio and a short overview of relevant projects.