ASA - Council Members

ASA Council Members

Play your part in making sure UK ads are legal, decent, honest and truthful

The Advertising Standards Authority is the UK’s independent frontline regulator of ads by legitimate businesses in all media, including online. We are authoritative and influential on ad regulation; the centre of expertise. This is an exciting time to be joining us as we enter the third year of our 2024-2028 strategy, focused on AI-assisted ad regulation, putting the public first and working ever more collaboratively with both businesses and statutory regulators.

ASA Council members rule on the acceptability of ads and act as board directors of the ASA, shaping the direction of advertising regulation. We have two Independent Member Council vacancies and one Agency Background Member Council vacancy, from April 2026.

To qualify as an Independent Member, you will be independent of the advertising industry. For one of the two Independent Member roles, we are seeking candidates with strong and ideally current experience of living and/or working in Wales. To qualify as an Agency Background Member, you will have agency-side experience of advertising. You will be able to bring your industry experience, expertise and insights to our regulation, but you will contribute as an individual not an agency representative. Our candidate pack contains more details on eligibility.

We are proud of our role protecting people from misleading, harmful, offensive and otherwise irresponsible advertising. But we need to do even more in a fast-changing world. A strong, dynamic and diverse ASA Council is fundamental to our future success.

We very much welcome candidates with protected characteristics and we care about demographic diversity, but we are also looking for diversity of thought. We want different viewpoints to challenge assumptions and groupthink and deliver more robust, well-rounded decisions. We expect candidates to honour the Seven Principles of Public Life.

Start date: April 2026.

How to apply: if you would like to know more, or to apply, please visit www.asa.org.uk/councilrecruitment, read the candidate pack and complete the relevant application form. Please let us know if you require any reasonable adjustments at the interview stage.

Closing date for applications: Monday 3 November 2025 at 10am.

If you would like to view this ad in Welsh, please see here.